Tradeshow planning timeline
Effective trade show marketing includes a multi-phased strategy, essential to fully benefit from event participation and achieve your exhibiting goals. Excuseto procrastinate on your promotion strategy
Why Choose Us
8 Weeks Ahead of Show



Plan your engagement and follow-up strategies.


You want attendees to remember you—and buy from you.


Increasing your social awareness.


Stand out from the crowd.


Target show audiences to increase direct sales opportunities at the venue.


Strategize and design your display to replicate your online marketing material.
Why Choose Us
5 Weeks ahead of Show



Spread the word.


Promote your presence across channels.


Targeted emails, video, organic social media posts, texts or physical mailers.


Set up appointment times where you can meet with them face to face at the show.


Network with former and existing customer and let them know your exhibiting.


Get your existing customers to refer new business.
Why Choose Us
3 Weeks ahead of Show



Social media push with teasers, behind the scenes photos.


Increase all around hype – Email and social media.


Increase all around hype – Email and social media.


If desired, begin a pre-show contest that includes giveaways at the venue or design booth activities.


Create special promotions.


Reach out to customers who have expressed an explicit interest.


Incorporate social listening .
Why Choose Us
1 Weeks ahead of Show



Announce any pre-show buzz.


Product launch teaserst.


company news.


Send a reminder E-mail to ALL engaged clients.


Employee branding to target the most interested attendees .


Include high potential accounts.


Incorporate social listening .
Why Choose Us
AT Show



Work the plan.


Social media is the perfect channel to reach attendees during the show.


Designated hashtag.


Post photos.


Encourage conversation with attendees in front of your booth.


Live-tweet gems from the keynote or workshops that strike a chord with you.


Give them something to remember you by.


Thank all of your attendees and appointments for attending, and remind them to check the landing page after for show coverage and information.
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After Show



Post show outreach solidify sales.


Analyze leads.


Prompt follow up’s is perhaps the most important post show strategy.


Connect virtually.


Run de facto remarketing campaign and Measure your results or evaluate your success .


Give them something to remember you by.

Discovery

Planning

Execute

Deliver
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